Fan Mail: Fashion Business

Hi, My name is Angelica and like you, I would also love to start my own clothing and accessories line.  However, I would greatly appreciate your advice on how I can go about getting buyers interested in my line.  Do you have any tips or advice on how to get meetings with buyers?  Any suggestions will be very helpful and greatly appreciated!  Sincerely, Angelica

Dear Angelica,

First, congratulations on your new business!  It isn’t easy, but if you know this is the life for you and you can take steps to be successful, it is all worth it!!  Here are some tips that I always think about when approaching buyers:

1.  Offer merchandise that meets competitive pricing and would be of interest to a buyer

2.  Approach stores that your product would fit into – always thinking of merchandising and the current season

3.  Visit the store, get to know the buyer’s assistant if at all possible.  Even though the buyer may not have time for you, if the assistant really likes your product, that’s a step closer to the buyer.

4.  Call, email or mail buyers with your proposal to meet – I always say “I would like the opportunity to meet with you”

5.  Be prepared for you meeting and knowledgeable of your product, memorize all the details so you appear professional

6.  Think out of the box.  When I wanted to pursue my dream of having an estate inspired jewelry line, I knew I would have to find the right place to sell.  It made perfect sense to do my collections for HSN.  And after just having my one year anniversary – I know I made the right choice!

7.  Be persistent and aggressive – don’t give up!

Hope you find these inspirational.  And really, best of luck to you and all the women who become empowered and start their own businesses.  All my best, Ramona

Welcome to my official blog!

Welcome to my official blog!

I have received so many requests for my opinion on business, beauty, health, fitness and family that I thought it was finally time to start the conversation with all of you in one centralized place.  I also wanted to use this platform to thank all of my fans for all of your support these last few years.   As we get ready for the premiere of Season 3 on March 4^th, I can tell you this will be our best season yet and it is chock full of surprises!

Be sure to bookmark this page and check back often, I will be updating my blog often with photos, stories and lots of tips.   Please comment!  I love to hear from all of you.

xo Ramona